Produced and styled the modeling of merchandise designed for digital media sales, showcasing the richness of the African textile industry. This initiative was a post-event extension of the Wax Print Fest, aimed at highlighting and celebrating African artistry.
The campaign supported Afropole’s mission to retain and return the proceeds of arts and crafts to the African artisans who created them, fostering sustainability and empowerment within the industry. By combining cultural storytelling with a focus on ethical consumption, the project successfully bridged art, commerce, and community impact.
